The Gap Between Buying AI and Using It Well
Organizations are not short on AI tools. Most have already bought several. The gap is between owning a license and actually changing how work gets done, and that gap is where the return on every subscription quietly disappears. I see a common pattern: a company signs up for an AI platform, gives everyone a login, sends a kickoff email, maybe holds a training session, and then moves on to the next initiative. Six months later, usage has dropped to a handful of people who were already comfortable experimenting with AI. The tool didn't necessarily fail. The organization never actually implemented it. It simply made the technology available. Buying AI and Using AI Are Two Different Projects Buying AI is a procurement decision. Someone evaluates vendors, compares features and pricing, reviews security requirements, and signs a contract. Using AI well is a change management project. It means figuring out which parts of which jobs should actually change, teaching people how to inc...